________ refers to marketing via the Internet using company Web sites, online advertising and promotions, e-mail marketing, online video, and blogs
A) Digital marketing
B) Social media marketing
C) Direct marketing
D) Online marketing
E) Multimedia marketing
D
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Before volunteering someone's name as a reference, always
A) assume you have permission to do so. B) ask that person's permission. C) describe your relationship with that person. D) list that person's address and phone number for ease of contact. E) explain that you're not really sure what they will say about you.
The Advertising Self-Regulatory Council (ASCR) of the Council of Better Business Bureaus is supported by the Federal Trade Commission and does have legal authority over cases it reviews
Indicate whether the statement is true or false
Many companies view their CIFs as a key source of:
A) marketing strategy. B) competitor analysis. C) competitive advantage. D) supplier analysis.
Answer the following statements true (T) or false (F)
SFAS No. 13 identifies four capitalization tests that are now applicable to both lessees and lessors.