The ________ model addresses the differences in the way consumers process and respond to persuasive advertising messages.
A. five Ws
B. elaboration likelihood
C. cognitive response
D. information processing
E. AIDA
Answer: B
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What type of research would be the most useful to determine if a 20-percent decrease in price for a high-end sedan would result in an increase in purchases sufficient to offset the reduced price? Why?
What will be an ideal response?
Incentives need to be clearly separated from base pay to avoid creating the impression that incentives are a(n) ______.
A. merit payment B. bonus C. commission D. entitlement
To protect computer systems from e-mail viruses and hoaxes,
a. open attachments and then command your computer to scan them for virus activity. b. forward questionable messages to the e-mail administrator. c. forward all emailed warnings to those in your address book just in case the threat is real. d. keep in mind that unsolicited e-mails with an ".exe" extension are usually safe to open.
When faced with uncertain conditions it is always best to sign long-term contracts (because they are typically cheaper) and avoid all flexible capacity (because it is more expensive)
Indicate whether the statement is true or false.