Which promotional method is most likely to be used in a push policy?
A. Personal selling
B. Public relations
C. Advertising
D. Publicity
E. Sales promotion
Answer: A
You might also like to view...
Two basic types of decision alternatives are used to arrive at acceptable production or staffing plans: supply options and demand options
If an organization that faces seasonal demand uses a supply option approach, which one of the following actions is it most likely to implement? A) introduction of complementary products B) creating a stock of anticipation inventory C) advertising to generate demand during off-peak periods D) discounting products in off-peak periods
A classified balance sheet differs from an unclassified balance sheet in that:
A. A classified balance sheet is not usually provided to outside parties. B. A classified balance sheet presents information in a manner that makes it easier to calculate a company's current ratio. C. A classified balance sheet will include more accounts than an unclassified balance sheet for the same company on the same date. D. An unclassified balance sheet is never used by large companies. E. A classified balance sheet groups items into the broad categories of asset, liability, and equity.
Which of following statements concerning health savings accounts (HSA) is incorrect?
A) Your contributions are tax deductible whether or not you itemize. B) Employer contributions are not included in your gross income. C) Amounts in the account at the end of the year are forfeited. D) Funds in the account may be used as a source of retirement funds.
Myopia Camera Stores has a cost of equity of 18% and the market return is 12%. What is the firm's beta if the risk-free rate is 6%?
A) 2.0 B) 1.0 C) 0.8 D) 2.3 E) 1.3