An effective retail layout should:
A) pull customers into the store.
B) make it easy for customers to locate the merchandise they are looking for.
C) take customers past displays of items they might buy on impulse.
D) All of the above
Answer: D) All of the above
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Campbell is the world's largest soup company, commanding about 80% of the U.S. canned soup market. However, the company has a presence in only 6% of the world's soup markets
Russians eat 32 billion servings of soup each year, and the Chinese consume 300 billion! By contrast, Americans eat 15 billion servings each year. Sensing a huge opportunity, Campbell has dispatched teams to observe Russian and Chinese habits. This type of interpretation and decision is based on: A) demand pattern analysis. B) income elastic analysis. C) time series displacement. D) polycentrism. E) comparative analysis.
Which of the following is not true regarding an equity carve-out?
a. It can result in the creation of minority interests. b. It arises when a combinor sells a portion of its interest in a combinee. c. It arises when a combinor dilutes its interest through an initial public offering of the subsidiary. d. The SEC requires resulting carve-out gains to be booked as non-operating income. e. It can result in the creation of minority interests.
"Buy 1, get 1 half price" is an example of the sales promotion approach of ________.
A. rebates B. loyalty programs C. multiple-purchase offers D. product placements E. premiums
The FTC Act can be used to recover treble damages
Indicate whether the statement is true or false