In which of the following circumstances would the use of a

reference as an attention-getter be most necessary?

a. when you are delivering a persuasive speech
b. when the speaking event is momentous
c. when the audience is multi-generational
d. when you want to improve your credibility


b

Communication & Mass Media

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Distinguish between captive and voluntary audience members. Provide an example of each, and explain why it is important for a speaker to recognize whether his or her audience is captive or voluntary.

What will be an ideal response?

Communication & Mass Media

The primary reason you will speak in public represents your

a. central idea. b. specific purpose. c. audience orientation. d. general purpose.

Communication & Mass Media

The producer is often caught in the middle between the salesperson and the:

A. program director B. news director C. clientD. both A & B E. A, B & C

Communication & Mass Media

Words that slant perceptions are called __________. [p. 77, II]

a. loaded language b. slang c. stereotypes d. perceptual shorthands e. relational communication

Communication & Mass Media