Rock-TennRock-Tenn produces packaging products. They make cartons that will hold a dozen Dunkin' Donuts, waffle fries for Chik-fil-A, Gillette razors, Haagen -Daz ice cream, express mail envelopes for FedEx and much more. Rock-Tenn business fluctuates depending on consumer demand. As plastic products become more expensive companies turn to cardboard and paper to package their products.Refer to Rock-Tenn. Rock-Tenn makes paper products for companies to use in their product and service offerings. As demand for their products increased due to rising plastic prices, Rock-Tenn had to acquire other plants and equipment to help in its business. This is an example of the _____.
A. customer accelerator
B. volume principle
C. growing principle
D. marketing effect
E. multiplier effect
Answer: E
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