Fly High Airlines, an Australian airline, rebranded itself by using a kangaroo wearing a hat in its logo. Since the kangaroo is a significant cultural symbol in Australia, the company hoped that associating itself with such a national icon would enhance its popularity. Subsequently, the company also launched an ad campaign for the Save the Kangaroo Foundation. In this scenario, Fly High Airlines was using
A. trojan horse advertising.
B. buzz marketing.
C. guerilla marketing.
D. image advertising.
E. bait-and-switch advertising.
Answer: D
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Indicate whether the statement is true or false
A $50,000 bond issue with a carrying value of $47,000 is called at 102 and retired. The entry to record the retirement of bonds is:
A) Bonds Payable 50,000 Loss on Retirementof Bonds 4,000Unamortized BondDiscount 3,000Cash 51,000 B) Bonds Payable 47,000 Cash 51,000 C) Bonds Payable 50,000 Gain on Retirementof Bonds 3,000Cash 47,000 D) Bonds Payable 50,000 Loss on Retirementof Bonds 1,000Cash 51,000
Neither the employees nor their manager ____ willing to compromise
A) were B) are C) is
Consequential damages are also called ________.
A. special damages B. compensatory damages C. punitive damages D. liquidated damages