All of the following statements about public relations are true except
A. media coverage generated by PR is seen as more credible than paid advertising.
B. because of its high cost, the use of PR has waned in recent years.
C. public relations activities often support other promotional efforts.
D. PR has become increasingly important as costs of other forms of marketing communications continue to increase.
E. consumers have become increasing skeptical of marketing claims made in conventional media.
Answer: B
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Which of the following formulas is used to calculate the share development index?
A) Share Development Index = Market Share Index/Share Potential Index B) Share Development Index = Cost Advantage Index + Product Advantage Index C) Share Development Index = Product Intentions Index + Total Market Share D) Share Development Index = Cost Advantage Index/Product Advantage Index E) Share Development Index = Total Market Share/Product Advantage Index
Evelyn would prefer not to use words associated with bodily functions. Instead of asking members of the meeting if a bathroom break was necessary, she asked if anyone needed a “comfort break.” Evelyn is using a (n) ______ to obscure meaning.
A. proverb B. euphemism C. discourse D. prohibited word
Assume Julian has a choice between two deposit accounts. Account A has an annual percentage rate of 7.55 percent but with interest compounded monthly. Account B has an annual percentage rate of 7.45 percent with interest compounded continuously
Which account provides the highest effective annual return? A) Account A B) Account B C) Both provide the same effective annual return D) We don't have sufficient information to make a choice
The use of a set of graphical tools that provides users with multidimensional views of their data is called:
A) on-line geometrical processing (OGP). B) drill-down analysis. C) on-line analytical processing (OLAP). D) on-line datacube processing (ODP).