Which channel and medium combination allows flexibility of multiple formats and channels but can be limited in terms of reach and capability?
A) Written, printed
B) Written, digital
C) Visual, printed
D) Visual, digital
E) Oral, digital
Answer: B
Explanation: B) The written, digital combination of channel and medium allows flexibility of multiple formats and channels, from microblogs to wikis. However, reach and capability can be limited. For example you can only Tweet with those who follow you on Twitter.
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The situation of a listener being bombarded with data from many sources is often called ________.
A. information gathering B. information stress C. information overload D. information recall
An ethics committee is typically:
A. charged with eliminating ethical dilemmas. B. assigned the task of writing employee handbooks. C. composed of employees from all functional areas and managerial levels. D. responsible for disciplining wrongdoers. E. a nonessential organization in multinational corporations.
Given Clyde's observations about his customers, which of the following would be the best product configuration to increase Quick-Clean business?
A) offering extended hours and free pick-up and delivery of laundry B) training employees to fold clothes in a distinctive pattern C) using bags labeled with the laundromat logo and address D) using floral-scented laundry detergent on all orders E) hiring workers with extensive laundry experience
Chovanec Corporation produces and sells a single product. Data concerning that product appear below: Per UnitPercent of SalesSelling price$170 100%Variable expenses 68 40%Contribution margin$102 60% Fixed expenses are $521,000 per month. The company is currently selling 7,000 units per month. Management is considering using a new component that would increase the unit variable cost by $6. Since the new component would increase the features of the company's product, the marketing manager predicts that monthly sales would increase by 500 units. What should be the overall effect on the company's monthly net operating income of this change?
A. increase of $6,000 B. decrease of $48,000 C. increase of $48,000 D. decrease of $6,000