All of the following are aspects of the auditory script except

a. image of a body

b. pops and buzzes.
c. musical score.
d. sighs and laughter.


a

Communication & Mass Media

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Wearing one's baseball cap backward or getting one's body pierced is an example of the fallacy of a. ergo propter hoc

b. ad hominem. c. post hoc. d. ad populum.

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The biggest disadvantage of using the projective technique in advertising research is

a) Cost b) Difficulty in data analysis c) Sampling d) Artificial environment

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In ________ conflict, the issues are clear and each party understands the problem

a) simpl b) process c) task d) ego

Communication & Mass Media

Resolving group dialects requires an either/or approach rather than a both/and approach

True False

Communication & Mass Media