Which of the following is true of a product/service differentiation competitive advantage?
a. It tends to be more attractive to top managers because of its durability.
b. It provides a shorter-lasting competitive advantage compared to cost competitive advantages.
c. It focuses primarily on offering a low priced product or service than that of the competitor.
d. It is subject to continual erosion, as opposed to cost competitive advantages.
ANSWER: a
The durability of a product/service differentiation competitive strategy tends to make it more attractive to many top managers. This strategy exists when a firm provides something that is unique and valuable to buyers beyond simply offering a lower price than that of the competition.
You might also like to view...
The Securities and Exchange Commission instituted rules requiring the chief executive officers and chief financial officers of all publicly traded companies to certify that, to their knowledge, the quarterly and annual statements that their companies file with the SEC are
a. 100 percent accurate and contain no misstatements, errors, or mistakes. b. accurate and complete. c. subject to interpretation due to the many accounting rules and regulations. d. not to be used except by individuals working for the company.
Assume that sales are predicted to be $3,750, the expected contribution margin is $1,500, and a net loss of $250 is anticipated. The break-even point in sales dollars is:
A. $4,375. B. $1,750. C. $4,000. D. $2,500. E. $4,250.
The ________ is a process that evaluates a candidate's potential for management on the basis of multiple assessment techniques, standardized methods of making inferences from such techniques, and pooled judgments from multiple assessors.
A. emotional intelligence test B. in-basket test C. validity generalization method D. assessment-center method
The master production schedule (MPS) is the part of the material requirements planning that specifies when components must be ordered or assembled
Indicate whether the statement is true or false