Promotion is designed to increase brand awareness, sales, and ________
A) identification of target
B) brand loyalty
C) distribution
D) market share
E) media plan budget
B
Explanation: B) Promotion is one of the most visible components of the marketing mix. Identifying a target market will take place at an earlier stage. Increasing market share is not a goal of promotion, nor is enhancing distribution or increasing media plan budget. However, increasing brand loyalty is a key part of persuading targeted customers to purchase the product.
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All of the following are website design features that annoy customers except:
A. slow-loading pages. B. pop-under ads. C. splash pages. D. multi-browser functionality.
Leverage occurs when a company's
A) interest payment exceed its rate of return. B) rate of return equals its interest payments. C) rate of return exceeds its interest payments. D) interest payments are made on time.
The Waco Tire Company (WTC) is considering expanding production to meet possible increases in demand. WTC’s alternatives are to construct a new plant, expand the existing plant, or do nothing in the short run. It will cost them $1 million to build a new facility and $600,000 to expand their existing facility. The market for this particular product may expand, remain stable, or contract. ETC’s marketing department estimates the probabilities of these market outcomes as 0.30, 0.45, and 0.25, respectively. The expected revenue for each alternative is presented in the table below.
MKT expands MKT stable MKT contracts Build new plant$1,650,000 $1,000,000 $450,000 Expand plant$1,000,000 $850,000 $450,000 Do nothing$0 $0 $0 ? ? What course of action is optimal for WTC? What is the expected profit in that case? What will be an ideal response?
Companies are increasingly introducing and touting food products that are organic, non-GMO, contain no trans-fatty acids, etc. in order to appeal to more health-conscious buyers. Which force in the marketing environment does this reflect?
a. economic forces. b. competitive forces. c. political forces. d. sociocultural forces. e. technological forces.