Government officials try to shape news coverage with all of the following EXCEPT

A) press conferences.
B) stonewalling.
C) shilling.
D) trial balloons .


Answer: C

Communication & Mass Media

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The term ______ refers to the use of time for self-expression and play, self-improvement and development, and work.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Steven says, "It's hot in here, don't you think?" He has used the powerless verbal message called a __________

Fill in the blank with correct word

Communication & Mass Media

Supplied by PBS, the most important (most used) source of information about public television viewers is

a. local audience surveys (often conducted by university students) b . mail and telephone feedback c. subscriber questionnaires in program guides d. Nielsen ratings e. ascertainment interviews and surveys

Communication & Mass Media

Delphi technique is an approach to get ideas from a large number of people who may not be able to meet together

Indicate whether the statement is true or false

Communication & Mass Media