Since Maytag's appliances have earned a reputation as being reliable and durable, John decided to buy a new Maytag washing machine, and was willing to buy it despite the fact that it was more expensive than other brands. Which dimension of brand equity does this example illustrate?
A. brand assets
B. brand awareness
C. perceived quality
D. specific warranty
E. brand association
Answer: C
You might also like to view...
Which of the following items would not affect the investor's income for the period?
a. interest received on a temporary investment in bonds b. dividends received on a long-term investment in stock where the investor owns 10% of the investee's stock c. dividends received on a long-term investment in stock where the investor owns 30% of the investee's stock d. interest received on a long-term investment in bonds
When a partnership terminates business, the sale of noncash assets is called _____.
a. liquidation. b. realization. c. recognition. d. disposition.
Consumer generated marketing is a marketing effort that puts the creation of marketing messages in the hands of consumers
Indicate whether the statement is true or false
Spreading responsibility among multiple employees so that one employee's work can serve as a check against another's work is a technique that assures:
a. physical security. b. segregation of duties. c. independent verification. d. error–free accounting records.