The kind of credibility that most often causes problems for candidates is

a. direct credibility.
b. secondary credibility.
c. indirect credibility.
d. that resulting from competence.


C

Communication & Mass Media

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You are writing a story about a local Olympic gymnast becoming the first athlete from the state to earn a gold medal in her sport. Which of the following leads is most valuable to readers?

A. Local gymnast Kelly Smith earned a gold medal on Sunday. B. The sun shone outside the main arena in Tokyo on Sunday as thousands of tourists, including a vocal contingent of proud Delawareans, gathered to watch Kelly Smith earn a gold medal. C. With near-perfect scores from judges, local gymnast Kelly Smith took top honors at the Tokyo Olympics on Sunday, becoming the first athlete in state history to earn a gold medal in the sport. D. By winning a gold medal on Sunday, Kelly Smith accomplished something that no other female athlete in state history has been able to achieve.

Communication & Mass Media

Personal relationships are distinguished by three important characteristics: explanatory ability, predictive ability, and commitment

Indicate whether this statement is true or false.

Communication & Mass Media

One way a speaker can avoid coming to quick conclusions is by assuming the presence of a(n) __________ audience.

A. universal B. target C. secondary D. primary

Communication & Mass Media

Asking your audience a question can be an effective attention getter at the start of you speech

Indicate whether the statement is true or false

Communication & Mass Media