Outline the principles of selling.

What will be an ideal response?


Make a good personal impression when selling your product or service. Be clean, well-dressed, but do not overdress for the audience. (You might not want to wear a three piece suit to see a garage owner, but you would if you were to see a banker.)
Know your product or service. Understand how features benefit your customer. Be able to articulate the benefits.
Believe in your product or service. If you do not believe, then others will not either. However, always look to improve your product or develop a new one.
Know your field. Read trade literature and know your industry.
Know your customers. What are their needs and how does your product or service address them?
Prepare your sales presentations. Tailor your presentations to the audience.
Think positively. You have to be mentally strong and be willing to accept rejection; oftentimes 10 people will say no to everyone that says "yes."
Keep good records. Keep your invoices and receipts.
Make an appointment. People will respect you if you respect their time.
Treat everyone you sell to like gold. People like to be treated well and respected. Moreover, if you do not do well, bad news travels fast. If you do a bad job, the customer will probably tell at least 10 colleagues or friends about the poor experience.

Business

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