In order to reduce public speaking apprehension, Ricardo uses the _____ technique by picturing himself giving a masterful speech.

a. Communication Orientation Motivation (COM)
b. visualization
c. systematic desensitization
d. cognitive restructuring


b. visualization

Communication & Mass Media

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Compared to television, one disadvantage to radio advertising is that it cannot offer ___________ to its listeners

Fill in the blank with correct word

Communication & Mass Media

What are the important questions to ask to test the validity of arguments by example?

What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Because of its broad perspective, inoculation theory has “almost limitless application.” 2. With inoculation messages, even weak refutations provide protection. 3. There is a direct link between changing attitudes and changing behavior. 4. Centrally routed messages are much more likely to create long term change for the recipient than are peripheral messages. 5. A threat is the same as a fear appeal.

Communication & Mass Media

Public speaking is defined as a(n) __________

a) form of communication in which a speaker addresses a relatively small group of people b) act of interpersonal communication c) act of intrapersonal communication d) form of communication in which a speaker addresses a relatively large audience

Communication & Mass Media