Answer the following statement(s) true (T) or false (F)
1. Paul Lazarsfeld’s study on how information influenced Erie County voters during the 1940 presidential election found that media messages rarely changed voters’ minds about candidates.
2. Limited effects theory argued that the influence of media messages were limited to certain demographics.
3. Positive behaviors tend to get much more attention than the negative influences of media.
4. Researchers found that people’s class, race, gender, and other social characteristics were associated with how they tended to interpret, understand, and react to media content.
5. The media’s organization of a story only involves the order in which journalists tell the story.
1. True
2. False
3. False
4 True.
5. False
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Recent research shows that 95% of people who experience high levels of shyness have inherited a shyness gene
Indicate whether the statement is true or false.
All of the following guidelines apply to an effective oral
speaking style EXCEPT: Oral stylea. uses shorter sentence. b. uses more personal pronouns. c. is more informal. d. uses more colloquial phrases. e. uses fewer contractions.
Regarding visuals, which of the following is most true?
a. They need not be expensive or of the highest production value b. Brands always need their own visuals for their social media sites c. Visuals are not "standalone" messages in their own right d. One should strive to post the same content to all social media sites
Communication is ________ implies that all interactants mutually and simultaneously define both themselves and others during communication.
A. people orientation B. relationship dimension C. transactional D. symbolic interactionism E. encoding principle