Advertising researchers want to understand the latest trends in fashion. The best consumer-oriented research method to use would be a(n):
A) product-specific research approach
B) psychological approach
C) sociological approach
D) anthropological approach
C
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Linda was buying all her groceries from Home Needs supermarket for the past 5 years. She recently
came across The Convenience Store, another supermarket just a few miles away from her place and started buying her groceries from them. Linda can be best described as ________. A) a split loyal B) an antiloyal C) a shifting loyal D) a hard-core loyal E) a switcher
A(n) ________ is a good or service that consumers purchase frequently with little or no advance planning
A) specialty product B) unsought product C) shopping product D) convenience product E) generic product
Refer to the data on Expected Demand for Acme Widgets. If the company has information that demand is going to be high, what is the option that the company should choose?
a. Build capacity
b. Do nothing
c. Outsource
d. either Build capacity or Do nothing
Deeds:
a. are in writing b. are written or oral c. are legal only in certain states d. can only be used when the property being transferred is worth more than $10,000 e. none of the other choices are correct