Which of the following is NOT one of the ways to maximize the marketing value of e-mails?
A) Give the customer a reason to respond.
B) Personalize the content of your e-mails.
C) Offer something the customer can get via direct mail.
D) Make it easy for customers to opt in as well as unsubscribe.
E) Combine e-mail with other communications.
C
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Which of the following statements is true of the Congress of Industrial Organizations (CIO)?
A. It emerged from a dissenting faction of the Knights of Labor. B. It merged with the Industrial Workers of the World in 1995. C. It classified workers according to their crafts. D. It organized the steel, mining, and meatpacking industries.
In the statement of cash flows, retained earnings are handled through the adjustment of ________
A) "Revenue" and "Cost" accounts B) "Current Assets" and "Current Liabilities" accounts C) "Depreciation" and "Purchases" accounts D) "Net Profits After Taxes" and "Dividends Paid" accounts
PVE, Inc. has $15 million of debt outstanding with a coupon rate of 9%. Currently, the yield to maturity on these bonds is 7%. If the firm's tax rate is 35%, what is the after-tax cost of debt to J & B?
A) 10.76% B) 5.85% C) 4.55% D) 5.4%
In a digital ad, Geo Treks, a retail sports equipment store, falsely accuses its competitor Headwaters of selling stolen kayaks and other gear. Headwaters’ sales decrease. Geo Treks has most likely committed
A. conversion. B. none of the choices. C. slander of quality. D. slander of title.