Explain the concept of a disruptive innovation.
What will be an ideal response?
Answer: Clayton Christensen coined the term disruptive innovation to describe situations in which a simple application swiftly takes over the market. Disruptive innovation creates a dilemma for companies: Should they continue on with the superior technology (and possibly lose the advantages of early adoption) or switch over to the new technology (and find themselves with an inferior product that may or may not succeed)?
The usual tendency is to innovate to the point that goods or services become too sophisticated, inconvenient, or expensive for buyers' tastes, creating new opportunities for the next disruptive innovation. To be a disruptive innovator, focus on the users of a product and look for customers whose needs are being ignored—say, because they want something that costs less or is easier to use. But industries do not transform overnight. Typically, signs of a new technology's impact are visible well in advance, leaving time for companies to respond. Often, the key issue is not whether to adopt a new technology, but when, plus how to integrate it with the organization's operating practices and strategies.
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A. are double those of total transportation costs as in the European Union B. are 77% of the total transportation costs in the United States C. are half the cost of air transport in the United States D. are low because these are regulated by the government
After a job interview, you should always send a thank-you note, e-mail, or letter, also called a ________ message
Fill in the blank(s) with correct word
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A) milestone B) objective C) delivery D) project