An impulse to satisfy a psychological-social want or biological urge is called a(n)
a. motivational appeal.
b. motive need.
c. attribution.
d. motive cluster.
b. motive need.
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When Gannett Corporation diversified and began acquiring radio and television stations, billboards, magazines, and other enterprises in addition to newspapers, it
A) became a newspaper chain. B) moved into the category of media conglomerate. C) surpassed Rupert Murdoch's News Corp. in size and revenue. D) was able to reach an audience larger than Facebook's.
Which variable creates a problem for an organizational speaker, especially for corporations, because audiences are generally skeptical?
a) Source credibility b) Sleeper effect c) Cognitive dissonance d) Untrustworthy source
Understanding and relating to one's audience are crucial aspects of public speaking because, regardless of purpose or goals, one cannot have a successful presentation unless one adapts the speech to the audience
Indicate whether the statement is true or false
We more likely make choices that support our value system than choices that will not
Indicate whether this statement is true or false.