Direct response marketing is the use of advertising media that

a. Will stimulate an immediate response
b. Allows for measurement
c. Can help develop a database of consumer behavior
d. All of the above


d. All of the above

Communication & Mass Media

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There are several ways dialectical tensions exist in friendships. Select three of them and discuss how they influence the relationship.

What will be an ideal response?

Communication & Mass Media

Compose general and specific purposes for your speeches The general purpose of your speech is the kind of communication act you would like to accomplish with the audience.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which type of speech is delivered without preparation?

A) impromptu B) manuscript C) memorized D) extemporaneous E) ineffective

Communication & Mass Media

During his presentation, Ron said, "The following membership increases occurred in the East, South, West, and Central regions…." What type of organizational pattern is Ron using?

a) Reason giving b) Time arrangement c) Space arrangement d) Problem-solution e) Compare-contrast

Communication & Mass Media