Intangible product attributes, include the status associated with product ownership, a manufacturer's service commitment, and a brand's overall reputation or mystique
Indicate whether the statement is true or false
TRUE
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When employers amend pension plans to increase benefits to participants, which one of the following is created?
A. Prior service cost B. Cumulative obligation gain or loss C. Transition liability D. Transition asset
The primary ethical concern in the interaction metaphor of communication involves ______.
a. opportunities for responsible feedback b. the personal character of the sender and message integrity c. how our message impacts those around us d. an appreciation and understanding of agency and constraint
Xenon, a leading consumer-electronics manufacturing company, markets its products under the company's own brand name. In this case, Xenon has sponsored its products by promoting them as ________ brands
A) licensed B) private C) store D) national E) distributor
Which of the following is a current development in customer service?
A) Salespeople are spending less time monitoring customer satisfaction. B) Incentives are used by salespeople to personalize customer relationships. C) The personal follow-up visit has proven to be the only effective follow-up method. D) Extranets enhance customer service by placing regular, automated calls to customers. E) Salespeople criticize competitors for the purpose of creating magical moments with customers.