Adweek magazine called the special event "a live ad." Was the event an advertisement? Would that mean it wasn't public relations?

What will be an ideal response?


As Juliet famously said, "What's in a name? That which we call a rose / By any
other name would smell as sweet." As long as the tactic worked, does it matter
how we classify it? Special events, however, usually are classified as either
publicity or media relations, both of which are part of the practice of public
relations. PRSA certainly believed that the event was public relations, awarding it
a Silver Anvil.

Communication & Mass Media

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Reading your work aloud ______.

A. is not important B. has value only for broadcast writers C. has value for all writers D. is a waste of time

Communication & Mass Media

In the expression 34, 4 is called the ____.

A. percent B. exponent C. base D. product

Communication & Mass Media

Distributed practice is considered more effective than massed practice

Indicate whether the statement is true or false

Communication & Mass Media

A flipchart may be useful when conducting a brainstorming session in meeting room

Indicate whether the statement is true or false

Communication & Mass Media