Adweek magazine called the special event "a live ad." Was the event an advertisement? Would that mean it wasn't public relations?
What will be an ideal response?
As Juliet famously said, "What's in a name? That which we call a rose / By any
other name would smell as sweet." As long as the tactic worked, does it matter
how we classify it? Special events, however, usually are classified as either
publicity or media relations, both of which are part of the practice of public
relations. PRSA certainly believed that the event was public relations, awarding it
a Silver Anvil.
You might also like to view...
Reading your work aloud ______.
A. is not important B. has value only for broadcast writers C. has value for all writers D. is a waste of time
Distributed practice is considered more effective than massed practice
Indicate whether the statement is true or false
A flipchart may be useful when conducting a brainstorming session in meeting room
Indicate whether the statement is true or false
In the expression 34, 4 is called the ____.
A. percent B. exponent C. base D. product