Which of the following is not a characteristic of a money market instrument?
A. Liquidity
B. Marketability
C. Long maturity
D. Liquidity premium
E. Long maturity and liquidity premium
E. Long maturity and liquidity premium
Money market instruments are short-term instruments with high liquidity and marketability; they do not have long maturities nor pay liquidity premiums.
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OK Dry-Cleaning advertises so effectively that the regular customers of its competitor Purity Cleaners patronize OK instead of Purity. This is? A) ?appropriation
B) ?conversion. C) wrongful interference with a contractual relationship. D) none of the choices.
The advertising department for the Pennzoil Corporation is working on a print advertisement for a new product. At this point, the layout contains a phrase to attract attention, an additional phrase to provide an explanation, an illustration to show the product, and a paragraph to explain the advantages and benefits of the product. What other important element should be included?
A. Headline B. Subheadline C. Signature D. Artwork E. Body copy
Which of the following is true of white papers published by companies?
A. White papers are considered extended versions of e-books. B. White papers specifically aim to promote a particular company's products to customers. C. White papers are regularly-updated websites usually managed by a small group within a firm. D. White papers are customized web pages that follow from clicking on an online advertisement. E. White papers address issues in an industry and offer solutions to customers.
The sum of those changing expenses that are closely related to output is called the
A. total fixed cost. B. total variable cost. C. total overhead cost. D. total cost. E. None of these answers is correct.