The purpose of body copy is to

a. give the art director words to work with
b. provide details on a product
c. form the persuasive core of your ad
d. impress the reader


c. form the persuasive core of your ad

Communication & Mass Media

You might also like to view...

What is considered the most distracting pitch a speaker can use?

A. personification B. amplification C. monotone D. enunciation

Communication & Mass Media

The word "businesswoman" is an example of ________ language.

A. inclusive B. ambiguous C. credible D. exclusionary

Communication & Mass Media

Power is a factor considered in audience demographics

Indicate whether the statement is true or false

Communication & Mass Media

Informal research in the diagnostic stage of a project typically has which characteristic?

a. It is produced the scientific method to enhance reliability. b. It is NOT produced with the scientific method. c. It addresses current situations as well as historical contexts. d. It results in the research problem being refined.

Communication & Mass Media