The purpose of body copy is to
a. give the art director words to work with
b. provide details on a product
c. form the persuasive core of your ad
d. impress the reader
c. form the persuasive core of your ad
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Power is a factor considered in audience demographics
Indicate whether the statement is true or false
Informal research in the diagnostic stage of a project typically has which characteristic?
a. It is produced the scientific method to enhance reliability. b. It is NOT produced with the scientific method. c. It addresses current situations as well as historical contexts. d. It results in the research problem being refined.
What is considered the most distracting pitch a speaker can use?
A. personification B. amplification C. monotone D. enunciation
The word "businesswoman" is an example of ________ language.
A. inclusive B. ambiguous C. credible D. exclusionary