According to the text, while there is no single, optimal number, traditional guidelines suggest that there should be between one and four categories when using itemized rating scales
Indicate whether the statement is true or false
FALSE
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Taglines are important because they carry over from one ad to another and provide consistency across ad campaigns
Indicate whether the statement is true or false
A company paid $100 in cash dividends. Set up the necessary T-accounts below and show how this transaction would be recorded directly in those accounts. 
What will be an ideal response?
All of the following steps pertain to the marketing control process EXCEPT ________
A) setting goals B) measuring performance C) taking corrective action D) defining the company's mission E) evaluating the causes of gaps between expected and actual performance
The promotion element of the marketing mix includes the design of the product
Indicate whether the statement is true or false