Advertising equivalency is a technique used by PR professionals
a. to estimate the value of a press release using the industry standards of printadvertising
b. to estimate the value of a video press release using the industry standardsof TV advertising.
c. that is not a generally accepted business practice.
d. all of the choices.
d
You might also like to view...
__________ restricts Internet content with a very effective firewall it calls Golden Shield
Fill in the blank with correct word
Screenwriters with major studios usually work
a. independently. b. on realistic comedies. c. in collaboration. d. also as cinematographers.
Banning cell phones to prevent incivility may not be practical or possible in every situation; therefore, propose courteous cell phone usage guidelines for public places
What will be an ideal response?
Estimates of the percentage of people or households using a medium that are tuned in to a specific station, service, or network are called
a. HUTs b. PUTs or PURs c. Cumes or AQH d. Ratings e. Shares