The study of how changes in the input parameters of a linear programming problem affect the optimal solution is known as_____
a. regression analysis
b. cluster analysis
c. optimality analysis
d. sensitivity analysis
D
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The process of comparing actual information about input costs and usage to standards is:
a. standard costing b. process costing c. variance analysis d. Activity-based costing
The power distance dimension reflects the degree of trust among members of society. Thus, the higher the power distance (PDI) the:
A) greater is uncertainty avoidance. B) lower is the level of trust. C) higher is tolerance for ambiguity. D) greater is male dominance. E) lower is the harmony.
Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed
This is an example of what level in the consumer-value hierarchy? A) pure tangible good B) basic product C) augmented product D) potential product E) generic product
Which of the following is NOT likely to be a part of the segmenting step in market segmentation?
A. looking for similarities rather than basic differences in needs B. determining an appropriate number of segments C. clustering people with similar needs into a "market segment" D. naming a broad product-market of interest to the firm E. aggregating individual customers into market segments