Preconditions of buzz marketing include the following, except:
A) the product must be unique, new, or perform better than current brands
B) the brand must stand out over current brands on the market
C) the brand must be well known and accepted by the majority of consumers
D) the brand must have distinct advantages over current brands on the market
C
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Regression in which a single independent variable has been recoded into dummy variables is equivalent to one-way analysis of variance
Indicate whether the statement is true or false
The textbook makes several distinctions between management and leadership. These distinctions include all of the following EXCEPT
A) leadership is more involved in motivating and inspiring individuals
B) management is more important in regards to creating and directing change.
C) leadership is more concerned with establishing direction.
D) management is more concerned with planning and budgeting.
E) management more often focuses on controlling and problem solving.
Ryan’s manager provided him with a performance appraisal that covered the past six months. Ryan asked his manager what the appraisal was based on. Ryan contends that his manager only came to Ryan’s work area once or twice in the past six months and could not possibly know enough about Ryan’s work to write an appraisal. What aspect of good performance appraisals does Ryan’s appraisal appear to be missing?
A. Based on mission and objectives B. Reliable C. Accepted D. Feasible E. Positivity
A dealer loader is
A. additional compensation to salespeople from the manufacturer to promote a line of goods. B. an agreement in which a producer offers free merchandise to a retailer. C. an advertisement that promotes a product and identifies retailers who sell the product. D. a gift to a retailer who purchases a specified quantity of merchandise. E. a temporary price reduction to resellers for purchasing a certain quantity of merchandise.