Which of the following factors justifies long-channel approaches to distribution during the
maturity stage in the product life cycle?
A) increased level of control over the brand equity
B) improved differentiation of the product from competing products
C) high variety of available alternate channels
D) cost savings from reduced number of channel partners
C
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Providing a retail store's location and operating hours to the public in an advertisement is an example of ad designed to meet the advertising goal to:
A) build brand image B) persuade C) encourage action D) inform
What term below is not an example of intrinsic motivation?
A. social reinforcement B. feeling of accomplishment C. sense of purpose D. self-praise
The assertive communicator demonstrates a willingness to negotiate, listen, and compromise
Indicate whether the statement is true or false
Property owned by a spouse prior to marriage as well as inheritances and gifts received by a spouse during the marriage are referred to as ________
A) separate property B) marital property C) community property D) reciprocal property