What is the difference between an expert source and an unbiased source? Is it possible for sources to be experts if they are also biased? Why? Illustrate with an example
What will be an ideal response?
Explanations and examples will vary. Important concepts include definition of expert (a person qualified to speak on a particular topic) and bias (individuals with a vestedinterest in a product, a service, or an issue, who may be less objective.)
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When planning a consumer-generated campaign (CGM) all of the following are essential except
a. Being honest about your intentions b. Using it to merge your PR and promotional efforts c. Encouraging participation d. Considering the long-term implications and opportunities
Onyeka is developing his résumé for a position that he really wants. He is anxious to stand out from all the other applicants, but also wants to appear professional. What advice do you give him?
A. Use an easy-to-read font in 10 or 12 point size. B. Fill every space on the page with information: don't waste any marginal space. C. Use two or three ornate fonts to highlight key sections. D. Avoid the use of bold face, underlining, and italics.
Which of the following operates in an oligopoly market structure?
a. cable television b. broadcast television c. syndicated television programming d. Web sites e. none of above
Discuss in which communication model the sources can be both sender and receiver
What will be an ideal response?