When conducting marketing research, what general rules should be followed to determine when the different measures of location should be used?

What will be an ideal response?


If the variable is measured on a nominal scale, the mode is the appropriate measure of central tendency that should be used. If the variable is measured on an ordinal scale, the median is appropriate. If the variable is measured on an interval or ratio scale, the mean is the most appropriate measure of central tendency.

Business

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The president is not elected by popular vote but instead is selected by the Electoral College, whose representatives are appointed by state delegations

Indicate whether the statement is true or false

Business

A creditor foreclosing on a joint tenant's pledged interest becomes a joint tenant

Indicate whether the statement is true or false

Business

What are mall rats?

A) Rodents and other vermin that have not been removed by the landlord B) A violation of the warranty of habitability commercial landlords give C) Teens who frequent malls and often harass other patrons D) Both a and b

Business

If a CPA becomes aware of an error in a tax return, he or she must immediately notify the IRS

a. True b. False Indicate whether the statement is true or false

Business