A manufacturer of detergent enhances their product offering by introducing new scents of their product. This is an example of which kind of R&D?
A) Technological push
B) New product innovation
C) Market pull
D) Discontinuous design
C) Market pull
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______ is the socially constructed roles and behaviors that the members of a given society believe appropriate for males and females.
Fill in the blank(s) with the appropriate word(s).
A standardized marketing program involves ________
A) adopting the strategy that best fits a given target market B) consistently using the communication and distribution channels that entail the lowest costs C) adjusting the product to suit market preferences D) changing the features of the product to accommodate the host country E) changing only the communication message to suit the different target markets
Answer the following statement(s) true (T) or false (F)
11. According to Csikszentmihalyi’s Polarity of Creative Individuals, a person cannot be both disciplined and playful. 12. Creativity is something we are born with. 13. There is strong research support that people are either left-brained or right-brained. 14. Self-punishment and self-goal setting are the same behavior strategy. 15. Fear can have a detrimental effect on creativity. 16. Research suggests that when we believe in our ability to succeed in something, we are more likely to actively take the steps to make it happen. 17. If you score low on the General Self-Efficacy Scale (GSES) you are likely to put in a higher level of effort, persist with an idea, and persevere with a task more than those people who possess high levels of self-efficacy.
Making transactions and other elements of processes known to users is referred to as?
a. Process awareness b. Process control c. Process visibility d. Process monitoring