Dunkin' Donuts' utilization of a Facebook fan page is an example of
A) a firm all but abandoning the use of conventional advertising.
B) a marketer making effective use of social networking.
C) effective crisis management tactics.
D) how consumers can by perishable products, like doughnuts, online.
E) how a company uses political ambassadors to sell a product around the world.
B
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The ________ viewpoint emphasizes that a manager's actions should vary according to the situation.
A. contingency B. quality-management C. flexible-management D. systems E. scenario
Which of the following can a company do to reduce defection?
A) Attract new customers to try out the company's products. B) Increase customer lifetime value by increasing the non-monetary costs of products. C) Enhance the growth potential of existing customers through cross-selling and upselling. D) Distinguish the causes of customer attrition and identify those that can be managed better. E) Make low-profit customers more profitable or terminate the relationship.
Describe the role that the world plays in shape individual behavioral choices. Describe specific examples of how individual behaviors are changed by certain criteria from the world.
What will be an ideal response?
A profit maximization strategy is used during the growth and maturity stages of the product life cycle.
Answer the following statement true (T) or false (F)