Which of the following is never used as a source of data in audience ethnographic criticism?
a. Memorabilia
b. Ratings Data
c. Room Decorations
d. Group Interviews
e. None of the above.
e
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Arnab is a PR officer who writes for a certain type of publication in his organization
His job entails portraying the company's complex financial information and industry jargon in simple and understandable English, specifically for readers not associated with the organization. In this scenario, Arnab writes a(n) a) annual report. b) pamphlet. c) brochure. d) employee newsletter.
Guidelines for successful brand extensions include
a. Screening all new brand extensions for congruence b. Earmarking all the compromises other brands make c. Identifying how your brand can emphasize profits d. Eliminating all brand packaging that is cocongruent
According to relational dialectics theory, close relationships are characterized by wanting the same things at the same time
Indicate whether the statement is true or false.
Questioning the logic of an authors' conclusions or whether or not they provide adequate evidence is questioning the ____ of the authors' information
A) validity B) currency C) reliability D) relevance