Tao recently purchased a Ford F150 truck and has owned it for about a week. Earlier in the day, he received a call from Scott, the sales representative who sold him the truck. Scott called to check to see whether Tao had any questions or problems with the truck and if he had learned how to navigate all the bells and whistles. Scott also reminded Tao about how Ford is highly regarded as one of the best automobile brands and that the Ford truck is the #1 truck brand in the United States. What phenomenon is Scott trying to prevent by contacting his customer?
A. Cognitive dissonance
B. Postpurchase negative word-of-mouth
C. Consumer disengagement
D. Purchasing effect
Answer: A
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