Owned media is also called content marketing.
Answer the following statement true (T) or false (F)
True
Owned media is also called content marketing. It is important for both business-to-business and business-to-consumer companies. It is a new form of promotional tactic where brands are becoming publishers of their own content in order to maximize the brand’s value to customers as well as increase their search rank in Google. See 15-4: The Promotional Mix.
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_____ is said to occur when policymakers must increase inflation in response to an increase in the expected inflation rate.
A. A liquidity trap B. An expectations trap. C. An adaptive expectations trap D. An inflation trap
Commodity IT assets easily acquired in the marketplace and should be outsourced under the core competency theory
Indicate whether the statement is true or false
Which statement is an INCORRECT description of convenience sampling?
a. It is a relatively easy and inexpensive sampling method. b. Little data of value are collected by this method. c. Preliminary studies have successfully employed this method. d. This method is governed by tight restrictions.
It is important for feedback to be viewed as ______, meaning that clients will be more likely to have faith in the feedback if they also believe that the data is valid and accurate and representative.
a. quantifiable b. verifiable c. reliable d. substantial