Surveys, focus groups, and interviews are all ________ methods of audience analysis

A) informal
B) formal
C) speculative
D) general
E) simple


B

Communication & Mass Media

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Lawrence and Lorsch

A) The second principle of thermodynamics B) The Social Psychology of Organizations C) The Management of Innovation D) General System Theory E) The Fifth Discipline F) Developing Organizations: Diagnosis and Action G) The Social Psychology of Organizing H) The four "promises" of systems theory

Communication & Mass Media

Which of the following pieces of information would require source citation if used in a speech?

a. A person must be infected with the HIV virus to develop AIDS. b. The Treaty of Versailles was signed in 1919. c. Presently, there is no cure for cancer. d. Approximately 12.3 percent of women will be diagnosed with breast cancer during their lifetime.

Communication & Mass Media

Stereotypes occur

a. when we need to quickly organize and remember information that we might need to achieve our goals in our daily lives. b. when we engage in perspective-taking with others. c. when we acknowledge individual differences and unique characteristics of groups. d. when we take into account unique attributes and perceptions of a person and the diversity within a group of people. e. None of the above

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Ethics follow a more formal, rigid structure than laws. 2. A reporter who loses credibility becomes ineffective. 3. The veil of ignorance is concerned with printing information without knowing the source. 4. The golden mean gives positive outcomes to multiple parties. 5. The categorical imperative is the same thing as the golden rule.

Communication & Mass Media