Salon Du Jour offers special combination packages at a reduced price. Separately, a haircut is $30 and a conditioning treatment is $35. But the combo price is $50. This is referred to as ________ pricing
A) by-product
B) product bundle
C) captive-product
D) optional-product
E) product line
B
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Storytelling is the central feature of which theory?
A. elaboration likelihood model B. theory of planned behavior C. inoculation theory D. narrative paradigm
Which of the following plans would most likely include directions for implementing and addressing daily challenges and opportunities in product features, promotion, merchandising, pricing, sales channels, and service areas?
A) the tactical marketing plan B) the target marketing plan C) the deployment plan D) the product-launch plan E) the product-development plan
_____ cards are very common in North America and are the way businesses prefer to be paid online.
Fill in the blank(s) with the appropriate word(s).
In a short essay, explain the appeal of census data to marketers
What will be an ideal response?