Which of the following does NOT apply, as a general rule, for the use of color in movies?

a. atmospheric
b. intellectual
c. expressive
d. emotional


b. intellectual

Communication & Mass Media

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Which of the following is part of the foundation work required to develop a sound strategy?

a. planning the appropriate tactics to meet the objectives b. measuring the results c. identifying the audience to reach d. determining the budget and timetable

Communication & Mass Media

The subjective feelings of happiness, in which people report they feel happy or healthy when that may not be the case, is related to the cultural value known as

a. preferred personality. b. long-term versus short-term. c. human nature. d. indulgence versus restraint

Communication & Mass Media

In a 2000 decision, the U.S. Supreme Court overturned a state law that banned partial birth abortions. The case:

a) Bowers v. Hardwick; b) Griswold v. Connecticut; c) Planned Parenthood v. Casey; d) Rust v. Sullivan; e) Stenberg v. Carhart.

Communication & Mass Media

Transitions should be elaborate and infrequent

Indicate whether the statement is true or false.

Communication & Mass Media