Citizen Eco-Drive AdWhen Citizen (see the ad above) uses a spokesperson such as football player Eli Manning to promote its Eco-Drive watches, it believes he is a(n) ________ who can influence the purchase decision of its target market.
A. product champion
B. rainmaker
C. BzzAgent
D. innovator
E. opinion leader
Answer: E
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________ beliefs and values are passed from parents to children and reinforced by social institutions–schools, churches, businesses, and governments; they are very difficult to change
A) Transient B) Secondary C) Protected D) Core E) Variable
Helping the company build and maintain positive relationships with stakeholders is an aspect of what?
A) Professionalism B) Protecting the company's image C) Communication style D) Sincerity E) Relationship building
Leicestershire Renovations has a history of problems with customers who do not pay their bills on time. Leicestershire Renovations wants to improve its cash situation, reduce bad debts, and reduce credit-collection costs
Which of the following forms of pricing would most likely help the firm achieve its goal? A) by-product pricing B) zone pricing C) cash discounts D) product bundling E) quantity discounts
Under the direct charge-off method of dealing with uncollectible accounts,
A) revenues and expenses are properly matched. B) Accounts Receivable is shown on the balance sheet at net realizable value. C) Uncollectible Accounts Expense is recorded in the period of the sale. D) no Allowance for Uncollectible Accounts exists.