Which of the following is an example of psychographic information?
A) age
B) occupation
C) lifestyle
D) income
E) education
Answer: C
Explanation: C) Age, occupation, and income are all demographic characteristics. Lifestyle is one of the psychographic categories, which include attitudes, personality, and other personal and psychological traits.
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Fill in the blank(s) with the appropriate word(s).
A risk utility analysis requires showing that a product is more dangerous than the ordinary consumer would expect
Indicate whether the statement is true or false