Which of the following best describes selective-demand advertising?
A. It focuses on targeting individuals who buy or influence the purchase of industrial goods or services for their companies.
B. It focuses on creating demand for an entire industry.
C. It focuses on creating demand for a specific company's brands.
D. It is one of the four Ps of the marketing mix.
E. It is done by retailers or local merchants to encourage consumers to shop at a specific store, use a local service, or patronize a particular establishment.
Answer: C
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Which is not an advantage of leasing from a lessee's viewpoint? ?
A) The asset can be acquired without having to make a substantial down payment. B) The lease is a way of indirectly making a sale. C) "Off-balance-sheet financing" may be practiced. D) The risk of obsolescence may be reduced.
________ is a formal examination and verification of product movement carried out by examining physical records or analyzing inventory
A) An audit B) A panel C) A survey D) A focus group E) A movement exam
Dominant defensiveness is characterized by submissive behavior.
Answer the following statement true (T) or false (F)
In price planning, a firm would be most likely to set a profit objective for which of the following products?
A) a commodity such as coal B) toothpaste C) a fad such as Beanie Babies D) lightbulbs E) construction materials