The key reason many CRM programs failed was:
A) failure to differentiate customer profiles
B) firms did not understand customers
C) a focus on technology rather than people
D) a focus on sales rather than enhancing relationships with customers
D
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Discuss the role of public relations during times of crisis for a company
What will be an ideal response?
One of the causes of switching behavior is unfair pricing.
Answer the following statement true (T) or false (F)
Which of the following principles states that a business's financial statements must report enough information for outsiders to make knowledgeable decisions about the company?
A) conservatism B) materiality concept C) disclosure principle D) consistency principle
The ________ budget is essential to every business.
A. cash B. operational C. cost D. sales E. production