Blogs allow marketers to create content in the form of posts, which ideally build trust and a sense of authenticity in customers
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Blogs allow marketers to create content in the form of posts, which ideally build trust and a sense of authenticity in customers. Some experts believe that every company should have a blog that speaks to current and potential customers, not as consumers, but as people.
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Supply-chain management software is a type of program that supports efforts relative to moving goods from the raw material stage to the customer
Indicate whether the statement is true or false
The ________ is a set of programs or instructions that drive the computer to perform the work desired.
A) network B) hardware C) software D) router
Term notes sold to the general public
A. are usually for twenty years. B. generally have collateral (i.e., are secured). C. are generally non-callable. D. have variable interest rates.
Which of the following statements about how technology has positively influenced service is true?
A. Technology facilitates basic customer service functions B. Technology provides an easy way for customers to learn and do research about products and companies C. Technology facilitates transactions by offering a direct vehicle for making purchases D. Technology provides approaches for delivering existing services in more accessible, convenient, productive ways E. All of the above statements about how technology has influenced service are true