The two types of affective message strategies are:

A) emotional and hyperbole
B) resonance and emotional
C) preemptive and unique selling proposition
D) affective and conative


B

Business

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The technology that allows information on documents to be converted into machine-readable data through a scanner is called a(n):

a. OCR b. MICR c. bar code reader d. Digitizer

Business

Under a consent order, a company has to admit that it is deceptive

Indicate whether the statement is true or false

Business

Most injuries, and hence torts, arise from the role of individuals as _________, , _________and_________

Fill in the blank(s) with correct word

Business

From an insurance viewpoint, is a legal ruling that applies to many business owners a beneficial one?

A) No, because it creates a higher correlation coefficient among those business owners B) No, because it creates uncertainty for those business owners C) Yes, as long as the ruling applies to all business owners D) Yes, as long as the ruling applies to enough business owners

Business