Which of the following statements about hurtful messages is true?

a. They tend to cause more damage when they are humorous.
b. Unintentional messages tend to be more hurtful than intentional ones.
c. They can be both intentional and unintentional.
d. The damage they cause does not depend on the context


Answer: c. They can be both intentional and unintentional.

Communication & Mass Media

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What will be an ideal response?

Communication & Mass Media

The __________ theory suggests that people will evaluate the cost, benefit, or value related to making a change in a particular attitude, value, belief, or behavior to decide if it is worth it or not.

a. cognitive dissonance
b. expectancy-outcome values
c. elaboration likelihood
d. audience response

Communication & Mass Media

Ads touting a "midnight madness sale" or "back-to-school sale" are examples of promotional retail advertising.

Answer the following statement true (T) or false (F)

Communication & Mass Media

To help relieve anxiety, you should picture the audience sitting there naked

Indicate whether the statement is true or false

Communication & Mass Media