Delta, an American video game manufacturer, targets teens between the ages of 13 and 18, providing free game trials and applications. The firm's marketing approach exemplifies ________ segmentation
A) age and life-cycle
B) geographic
C) occasion
D) gender
E) income
A
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What will be an ideal response?
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Indicate whether the statement is true or false
One section of the evaluation form used at TrueBlue lists the traits of initiative, independence, cooperation, attention to detail, and punctuality. The rater indicates the degree to which the employee exhibits each trait on a 5-point scale. This illustrates the __________ method.
A. mixed-standard scale B. graphic rating scale C. behaviorally anchored rating scale D. behavior observation scale
Shell Enterprise is a soft toy manufacturer. It sells its toys to ToySpot, a company that sells a wide range of toys to the public at a single location. In this scenario, ToySpot is a _____.
A. wholesaler B. producer C. broker D. retailer